Résumé
SUMMARY
Fifteen years of professional experience designing elegant user-centered interactive products for high-profile clients in the fields of digital media, finance, consulting, government, public relations, big tech, pharmaceuticals and sports.
Recent work has focused on enterprise campaign management software, responsive design and mobile prototyping. I’m an advocate for Agile, rapid iterations and user testing. Client-facing, detail-oriented and comfortable with multiple projects. Good at coming into a project that is already underway, rapidly assimilating information, and getting high-quality deliverables out the door. My goals are to have fun while helping the end user do things more easily, to collaborate, and bring creativity into every project.
SKILLS
Software |
UX |
Process/Project Managment |
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EXPERIENCE
Staff User Experience Designer
The Home Depot – Atlanta, GA
April 22 – present
In The Home Depot’s system, “Staff User Experience Designer” is one level above Senior. Continued Operational Efficiency work as UX lead for improving Marketing’s planning and budgeting processes. Extensive user research, process flows, tool mapping, user journeys and wireframing. Cross-department workshop facilitation. System integration and optimization of tool suite including SAP, Salesforce, Adobe Workfront, Tableau, Nova, TMM, Ariba. Design of new budget forecasting and tracking tools, which are now in development.
Senior User Experience Designer
Synergis – Atlanta, GA
November 21 – April 22
Contractor at The Home Depot via Synergis. Sr. UX resource in the Operational Efficiency group within MADTech (Marketing, Advertising, Technology).
Senior User Experience Designer
Gather – New York, NY
Feb 2021 – April 2022
“Gather” dynamically assembles independent companies and contractors into project teams. On an IBM project team I defined strategic direction for redesign of their CIO ESS site. ESS accounts for 1/3 of IBM’s product inventory and serves 100,000 users. Deliverables included user research and testing, process flows, site metrics analysis, task maps, wireframes, tool integration strategy, competitor/comparator analysis, site heuristics audit, and technical constraints assessment.
Senior User Experience Designer
IBM – New York, NY
Feb 2015 – June 2020 (first two years as contractor via Havas)
Lead UX architect for Marketer’Workspace, IBM’s enterprise-wide marketing campaign management software. Raised NPS score from -78 to 9. Fully agile team, experience acting as Product Owner. Deliverables included clickable prototypes, wireframes, process flows, user testing, user research, storymapping, accessibility analysis, taxonomy and keyword strategy. Side project of streamlining IBM.com‘s Drupal-based globalization (translation) process.
Founder
Usergoals – New York, NY
Dec 2013 – Feb 2015
Clients included Noise Marketing, Geometry, Code & Theory, and Edelman NYC where I did storymapping and Axure prototyping. Projects include Tressmé’s custom YouTube channel (ecommerce), Heineken’s World Cup contest, Shell’s ViscoCity B2B, General Electric’s Renewable Energy, and AXE’s White Label Collective.
Associate Director of User Experience
Havas Worldwide – New York, NY
Mar 2012 – Dec 2013
As Associate Director, brought a digital product methodology to a traditional agency. Evangelized an Agile approach which featured, user research, storymapping, and rapid prototyping with frequent iterations. Architected a UX Awards finalist: responsive mobile trip configurator for the Atlantic City Tourism Board (see case study). Extensive client work, including responsive sites for Hershey’s, Volvo and Dos Equis. Re-architected GSK’s COPD.com. Other client projects include GE HealthAhead, Ritz, Keurig, and interactive online publications for Havas’ global management team.
Sr. User Experience Designer
Donovan Data Systems, New York, NY
Feb 2011 – Feb 2012
Senior UX Designer part of 3-person team that redesigned DDS’s “iDesk” next generation global digital campaign management software. Currently $6 billion in digital ad spend flows through iDesk. Created a streamlined online user experience which enabled management of all business processes for digital campaigns, including RFPs, proposals, insertion orders, ad server reporting, financials, and auditing. Wireframes, process flows, user testing, prototyping.
Sr. User Experience Designer
MRM Worldwide –New York, NY
Mar 2009 – Feb 2011
Senior UX Designer for MRM New York. Specialized in mobile. Projects included the design of GM’s hands-free “Car Mode” mobile application: a suite of voice-activated iPhone apps for use while driving. Also a socially-networked car pool application with real-time reporting. Other clients included Intel and U.S. Army.
Sr. User Experience Designer
Continuity Worldwide – New York, NY
Feb 2008 – Mar 2009
User Interface team lead for Century21 Real Estate’s global redesign. Other clients included Martha Stewart Living, JP Morgan, Exxon, and Crayola.
Sr. Information Architect
Havas Worldwide (Euro RSCG) – New York, NY
Feb 2006 – Feb 2008
Senior IA in charge of all phases of information architecture at the New York office of the world’s largest digital and direct advertising agency. Projects included IBM’s million-user “Jam” message board system, Volvos’s “Who would you give a Volvo to?” online contest, and Intel’s partner initiatives web portal.
Information Architect
City of New York – New York, NY
Dec 2005 – Jan 2006
Designed searchable online catalog, and account management pages for the Dept. of Small Business Services Individual Training Account Program.
Information Architect
VNU eMedia – New York, NY
Jun 2005 – Nov 2005
Designed and implemented user-testing strategy, established usability best practices and architected sites including At Retail Media, Gourmet Retailer Sizzler and Backstage magazine.
EDUCATION
— Degrees —
University of Toledo College of Law
Juris Doctor
University of Michigan
B.A. English
— Certificates —
Massachusetts Institute of Technology – xPro Continuing Education
Systems Thinking
REFERENCES
References and recommendations available on the TESTIMONIALS page