Where do great ideas come from?
The best ideas emerge when teams collaborate and people share thoughts without fear of being judged.
Hi, I’m Roy Zornow, founder of Usergoals. I’ve been designing products and user experiences for over 20 years. I strongly agree with Google’s “Project Aristotle”: the most effective teams are not necessarily those with the smartest people, instead they are those with team members who share, who collaborate, and who respect and care for each other.
My goal is to contribute my knowledge and energy to this type of team, and ultimately, to give people a better experience with technology.
What I do
- UI/UX design
- Agile project management
- Storymapping
- User research and testing
- Interactive prototyping
- Pragmatic personas
- Mentoring
Things I’ve made
- An enterprise-wide campaign management platform
- Apps and responsive websites
- Configurators and trip planners
- Social media integration
- A hands-free in-auto mobile suite
- An ecommerce application
- Online contests
Influences
- Jeff Patton for Storymapping.
- Agile principles from Jeff, the NYC Scrum User Group and Mary Pratt who runs it.
- Design Thinking from Jeremy Franck at A Faster Horse.
- Luke Wroblewski: form optimization
- Also check out my testimonials page.
- For books, websites, conferences, social media, etc. that I find interesting, see the About Me page
The Work
I’ve included traditional work samples in this site, but the case studies below dig deeper into the thinking behind projects.
Case Study: Marketing Campaign Management platform
IBM finally recognizes its most-neglected user, the IBM employee.
Article: The UX Role in Agile Discovery
UX practitioners are key to the Discovery process, but they can easily fall into the trap of a reporting rather than collaborating.
Case study: Responsive Trip Configurator
It’s much easy to take a spontaneous trip when you can “make it up as you go along”.