SUMMARY
Fifteen years of professional experience designing elegant user-centered interactive products for high-profile clients in the fields of finance, software, pharmaceuticals, entertainment and sports.

Recent work has focused on responsive design and mobile prototyping . I’m an advocate for Agile, rapid iterations and user testing.  Client-facing, detail-oriented and comfortable with multiple projects.  Good at coming into a project that is already underway, rapidly assimilating information, and getting high-quality deliverables out the door.  My goals are to have fun while helping the end user do things more easily, to collaborate, and to bring creativity into every project.

SKILLS

Software
UX
 Process/Project Managment
  • Omnigraffle
  • InDesign
  • Axure
  • Illustrator
  • Photoshop
  • HTML
  • Dreamweaver
  • Javascript
  • vi editor (Unix)
  • MS Word
  • Powerpoint
  • Excel
  • Visual SourceSafe
  • RoboHelp
  • Responsive design
  • Clickable prototypes
  • Use cases
  • Wireframes
  • Usability assessments
  • User testing
  • Storymapping
  • Pragmatic personas
  • Site maps
  • Process flows
  • Functional specs
  • Agile project management
  • Design thinking
  • Presentation skills
  • Competitor/Comparitor
  • Training development and delivery
  • Team leadership
  • Mentoring
  • Collaborative problem solving
  • Comaking
  • Evangelizing UX in the company

EXPERIENCE

Experience Design Director
Havas Worldwide/IBM Studio, New York, NY
Feb 2015 – Sep 2017 
Lead UX architect for IBM’s primary marketing campaign management software, Marketer Workspace.  IBM is a 400,000 employee company.

Founder
Usergoals, New York, NY
Dec 2013 – Feb 2015 
Clients include Noise Marketing, Geometry, MyCityFund. Code & Theory, and Edelman NYC where II did storymapping and Axure prototyping. Projects include Tressmé’s custom YouTube channel (ecommerce), Heineken’s World Cup contest, Shell’s ViscoCity B2B, General Electric’s Renewable Energy, and AXE’s White Label Collective.

Associate Director of User Experience
Havas Worldwide, 
New York, NY
Mar 2012 – Dec 2013 
As Associate Director, brought a digital product methodology to a traditional agency. Evangelized Agile, user testing, storymapping, and responsive design. Architected a UX Awards finalist: mobile trip configurator for the Atlantic City Tourism Board (see attached video). Extensive client work, including responsive sites for Hershey’s, Volvo and Dos Equis. Re-architected GSK’s COPD.com. Other client projects include GE HealthAhead, Ritz, Keurig, and interactive online publications for Havas’ global management team.

Sr. User Experience Designer
Donovan Data Systems, New York, NY
Feb 2011 – Feb 2012 
Senior UX Designer part of 3-person team that redesigned DDS’s “iDesk” next generation global digital campaign management software. Currently $6 billion in digital ad spend flows through iDesk. Created a streamlined online user experience which enables management of all business processes for digital campaigns, including RFPs, proposals, insertion orders, ad server reporting, financials, and auditing.

Sr. User Experience Designer
MRM Worldwide, New York, NY
Mar 2009 – Feb 2011 
Senior UX Designer for MRM New York. Specialized in mobile. Projects included GM’s hands-free “Car Mode” mobile application: a suite of voice-activated iPhone apps for use while driving. Also a socially-networked car pool application with real-time reporting. Other clients included Intel and U.S. Army.

Sr. User Experience Designer
Continuity Worldwide, New York, NY
Feb 2008 – Mar 2009 
User Interface team lead for Century21 Real Estate’s global redesign. Other clients included Martha Stewart Living, JP Morgan, Exxon, and Crayola.

Sr. Information Architect
Havas Worldwide (Euro RSCG), New York, NY
Feb 2006 – Feb 2008 
Senior IA in charge of all phases of information architecture at the New York office of the world’s largest digital and direct advertising agency. Projects included IBM’s million-user “Jam” message board system, Volvos’s “Who would you give a Volvo to?” online contest, and Intel’s partner initiatives web portal.

Information Architect
City of New York
Dec 2005 – Jan 2006 
Designed searchable online catalog,and account management pages for the Dept. of Small Business Services Individual Training Account Program.

Information Architect
VNU eMedia, New York, NY
Jun 2005 – Nov 2005
Designed and implemented user-testing strategy, established usability best practices and architected sites including At Retail Media, Gourmet Retailer Sizzler and Backstage magazine.

 

EDUCATION

University of Toledo College of Law
Juris Doctor
1988 – 1992

University of Michigan
B.A. English
1981 – 1985