Roy Zornow MS Word version

IA / UX Designer

Work Samples
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Fifteen years of professional experience designing elegant user-centered interactive products for high-profile clients in the fields of finance, software, pharmaceuticals, entertainment and sports.

Recent work has focused on responsive design and mobile prototyping . I'm an advocate for Agile project management, rapid iterations and user testing. Client-facing, detail-oriented and comfortable with multiple projects. Good at coming into a project that is already underway, rapidly assimilating information, and getting high-quality deliverables out the door. My goals are to have fun while helping the end user do things more easily, to collaborate, and to bring creativity into every project.

Specialties: mobile platforms, Agile, usability, testing, online applications. Software includes Axure, InDesign, Omnigraffle, Visio, Dreamweaver, HomeSite, Illustrator, Photoshop, and Javascript.

SKILLS top ^
   Software    User Experience Design    Business  
· InDesign
· Omnigraffle
· Visio
· Dreamweaver, HomeSite
· Illustrator, Photoshop
· Javascript
· Axure
· UNIX file mgmt. commands, vi editor
· Word, PowerPoint, Access, Excel
· Visual SourceSafe
· RoboHelp
· Mobile Interface design
· Personas
· Use Cases
· Functional Specifications
· User Task Maps
· Content Inventories
· Site Maps
· Page Schematics
· Process Flows
· Wireframes
    - static
- clickable
· Web Form Prototypes
· User Testing Plans
· Agile Development
· Business Requirements
· Competitive Analysis
· Training Development & Delivery
· Configuration Management
· Process Development
· Team Leadership
· Meeting Facilitation
· Client Relationship Management
· Mentoring
· Collaborative Problem Solving
· Creating a Business Case for Usability
Havas Worldwide
New York, NY
2/15 - 9/17 Experience Design Director
Chief UX architect of IBM's primary marketing campaign management software, Marketer Workspace.  
New York, NY
12/13 - 2/15 Founder
Clients include Noise Marketing, Geometry, MyCityFund. and Edelman NYC. At Edelman I've been doing storymapping and Axure prototyping. Recent projects include Tressmé's custom YouTube channel (ecommerce), Heineken's World Cup contest, Shell's ViscoCity B2B, General Electric's Renewable Energy, and AXE's White Label Collective site.  
Havas Worldwide
New York, NY
3/12 - 12/13 Associate Director of User Experience
As Associate Director, brought a digital product methodology to a traditional agency. Evangelized Agile, user testing, storymapping, and responsive design. Architected a UX Awards finalist: mobile trip configurator for the Atlantic City Convention and Visitors Authority. Extensive client work, including responsive sites for Hershey's, Volvo and Dos Equis. Re-architected GSK's Other client projects include GE HealthAhead, Ritz, Keurig, and interactive online publications for Havas' global management team.  
Donovan Data Systems
New York, NY
2/11 - 2/12 Senior User Experience Designer
Senior UX Designer part of 3-person team that redesigned DDS’s next generation global digital campaign management software.  
    - Created a streamlined online user experience which enables management of all business processes for digital campaigns, including RFPs, proposals, insertion orders, ad server reporting, financials, and auditing. Currently $6 billion in digital ad spend flows through iDesk.  
    Station Xpress  
    - Redesigned this online workflow management tool, which provides a common platform by which t.v. stations and ad reps can perform order management, electronic contracting, scheduling, revisions, comments, returns and audits.  
New York, NY
3/09 - 2/11 Senior User Experience Designer
Senior UX Designer specializing in mobile projects for MRM New York.  
    - Using agile development principles, architected GM’s hands-free “Car Mode” mobile application: a suite of voice-activated iPhone apps for use while driving.  
    - Created mobile social networking app for collaborative networked car-pooling.  
    U.S. Army  
    - Designed U.S. Army Reserve’s O.C.A.R. job board for returning veterans.  
    - Adapted and Army OneSource main sites for the mobile platform.  
    - Wrote functional and technical specifications, and architected the user experiencs for the Army Career Self-Selection tool.  
    - Redesigned Intel’s software “Download Center”, employing a faceted multi-selection mechanism.  
New York, NY
2/08 - 3/09 Senior User Experience Designer
User Interface team lead for Century21 Real Estate’s global redesign. Other clients included Martha Stewart Living, JP Morgan, Exxon, and Crayola.  
    Century 21  
    - Redesigned, implementing new features such as Communities Area Search, Neighborhood Comparision, and a customizable trip planner for open house visits.  
    Martha Stewart Living  
    - Architected Martha Stewart Holidays shopping site.  
    JP Morgan  
    - Designed Morgan Markets Analyst Alert article configurator.  
Euro RSCG 4D (now Havas)
New York, NY
2/06 –2/08 Senior Information Architect
Senior IA in charge of all phases of information architecture at the New York office of the world’s largest digital and direct advertising agency. Projects included:  
    - Architected IBM Business Consulting's million-user "Jam" forum product, incorporating 2.0 information-sharing principles, personalization and maximum usability.  
    - Used innovative concepts such as mind-mapping and faceted browsing to redesign IBM's Technology Adoption Program website, allowing users to showcase, share, host, review and collaborate on self-created software offerings.  
    - Architected IBM's W3 Media Library website, enabling users to organize, consume and exchange audio and video clips.  
    - Created IBM Situational Applications Environment website, an intranet application which helps users create Web 2.0 "mashups".  
    - Created information architecture for the "Who Would You Give a Volvo To?" online campaign.  
    - Devised Volvo's “Pirate's of the Caribbean" user process flows including back-end calls.  
    - Created a customizable computer kiosk application for use at auto shows.  
    - Used matrixed content, dashboards and personalization to design Intel's “Partner Initiatives” web portal, an online interactive structured benefits program. Performed a competitive analysis and wrote the online strategy for this project.  
    - Created Verizon Small Business Presentation Builder Tool, enabling users to combine Flash snippets with PowerPoint slides to create their own web-accessible business presentations.  
    - Designed media-rich "Verizon Small Business Stories" minisite.  
    Charles Schwab  
    - Architected innovative interactive site map for Schwab's "Talk to Chuck" Campaign".  
    Euro RSCG 4D  
    - Designed Ajax-enabled online project management application for use with Euro’s clients.  
City of NY
New York, NY
12/05 – 1/06 User Interface Designer
  · Designed searchable online catalog, flash minisite form, and account management pages for the Dept. of Small Business Services Individual Training Account Program.  
VNUeMedia, Inc.
New York, NY
6/05 – 11/05 Information Architect
  · Sites included Training 2006 Conference and mobile,, At Retail Media, Gourmet Retailer Sizzler (in production), Convenience Store News – Single Store Owner (in production), MiMegasite.  
  · Designed and implemented user-testing strategy: wrote user testing plan, questionnaires, scripts, report templates and reports. Interviewed and tested users and coached other IA’s, resulting in valuable usability insights. Done on a low-budget without a testing lab.  
  · Created unique content mapping technique which visually documents content type percentages on contextual XML-based websites.  
  · Established usability best practices. Created best practices website enabling all IA’s to quickly reference specific usability guidelines.  
  · Authored strategy for short, medium and long-term improvement of  
  · Created company-wide repeatable portal taxonomy.  
  · Introduced concept of IA patterns such as “overview plus detail” into formerly moribund list-based site architectures.  
  · Revamped sponsor flash minisite section of mobile site using usability principles to gain higher flash minisite rate.  
  · Created intuitive textless navigation system and multiple-column multiple-resolution HTML template set.  
Foote Cone & Belding
New York, NY
4/05 – 6/05
Information Architect
Intrasphere Technologies
New York, NY
10/05 – 3/05
Information Architect
New York, NY
7/02– 8/04
Information Architect/Programmer
New York, NY
7/01– 7/02
Information Architect
New York, NY
9/00 - 7/01
Director of Information Architecture
Icon Medialab
New York, NY
1/00 - 9/00
Information Architect
Reuters America, Inc.
New York, NY
6/99 – 1/00
Technical Writer
Andersen Consulting
New York, NY
2/98 - 3/99
Intellectual Property Manager/Database Designer
Dow Jones Markets
New York, NY
4/97 – 2/98
Online Help Developer
Hewlett-Packard Company
Mountain View, CA
2/95 - 1/97
Technical Writer/Webmaster
  Juris Doctor  
  The University of Toledo College of Law, Toledo OH.
  Bachelor of Arts, English  
  The University of Michigan, Ann Arbor MI, with honors.
Phoebe Reed Director of Technology (212) 768-0550  

Edelman NYC
250 Hudson St.
New York, NY 10013

Bonnie Potter Director of User Experience (203) 563-3343  

Havas Worldwide
372 Danbury Road
Wilton CT 06897

Mr. Whitney Browne Director of User Experience (212) 537-3700  

636 11th Avenue
New York, NY 10036

Daniel Herskowitz Director of User Experience (212) 633-8100  

115 W. 18th St.
New York, NY 10011

Leanne Will Account Managing Director (646) 237-3467  
601 W. 26th St., 11th floor
New York, NY 10001


Roy Zornow MS Word version

IA / UX Designer